Here is a mini course to Understand How to Work Your Leads:

Unless you've been educated and successful in working leads in a previous profession,as I have in Direct Sales,

There are a few things you'll need to understand when working leads.

I realize that most people have never worked leads before, and then even a smaller
number of people have worked Internet leads. We might as well say, most people working Internet leads are "brand new at this". Because the Internet is a new market, we can also safely say that some of the things you already know and assume will apply, and some will not.

So, understand the following….
Almost everyone that works leads will have similar questions and follow the same learning curve. Is the learning curve worth learning?

This is one of those things that everyone at the end of the curve says, "Yes, absolutely!"

Here are some of the most frequently asked questions and observations.
There's more information here than you may have asked for initially, but as I stated earlier, you'll be approaching these questions around that learning curve anyway. Some of the answers will overlap and not need to be addressed over and over.

So, please read the entire batch of Questions and Answers to get a better understanding.

A few minutes of reading now will help you with understanding how it works later on.

Q: Why is some of the information on the leads incorrect or missing?
A: There are a few reasons for this. First, let's look at the dynamic behind the people that might be filling out the information. What do we know about them? For the most part, they are in their home…behind their computer screen… somewhat relaxed, and somewhat anonymous. Many want to stay that way.

They don't know who's on the other side of the computer screen receiving the information. They've been taught don't talk to strangers, and Internet Fraud is alive
and well. If they are new, they are still reading most of their emails. If they are more experienced, they've learned how to scan emails with their eyes, and read their email with their delete key. Just as we've all been made somewhat skeptical by Ed McMahon and Publishers Clearing House, they realize that they didn't win the
$53 million dollars they thought they did when they opened the envelope, and that
there won't be a Prize Patrol Van full of people knocking on their door after the Super Bowl.

If they are on line for any period of time, they've experienced Spam from everything from Pornography to Casinos and junk email from jokes to viruses and even virus hoaxes.

Now that you have a clearer picture, can you see why some people might be a bit "guarded" before they give you access to all their correct information.

Most likely, you're a "good guy"… and just as in many things in life, the "bad guys"
make it a bit more difficult. So what's the answer besides finding another planet?

Get used to it and adapt… Some will evolve, some will not.

Regardless of your religious views on evolution, learning how to work leads will fit Darwin's model. You'll learn how to adapt quickly and easily (and many do) or you'll quickly go on the endangered list… and be extinct before the revised list comes out.

Q: Why are some telephone numbers not correct?
A: This is a simple answer if you refer again to the answer above. It's either that or it's a typo. Believe it or not, about 5%-15% of the information we receive from people buying products they expect delivered is incorrect.

Here are a few more reasons:
Some people don't want phone calls initially. They would rather have initial communication through the Internet and email first. Some others deliberately change their phone numbers as they get a bit "skittish" while filling out the forms on line.

You can find some correct phone numbers by going to:
http://www.switchboard.com

Sites like this will help you find the correct phone numbers of many people.
The little extra work may prove worthwhile.

If they've moved, you may have luck finding their new address & phone over the Internet for free by trying either of these resources:
www.infobel.com or www.whitepages.com .

Q: Why are some emails undeliverable?
A: This is a fun one to talk about because the topic itself reveals how little is known
by the average person about how email is delivered.

This is also a very confusing topic for many because when email works correctly,
the whole phenomenon of email delivery makes childbirth look like a walk in the park, rather than the miracle that it is.
.
Most people think that sending and delivering email is a simple process.
Well, it is and then it isn't.
Some of the most common questions arise about "undeliverable email".

What is it? And why does it happen?

Remember, I am going to "paint with broad strokes" in my explanation.

Most people think that email is like sending something directly from Point A to Point B.
For example, picture this in your mind, I am over here…. You are over there …
I want to email you something….I type in your name, type a message, then hit send.
Easy right?! Bang Zoom…. Right from me to you, in seconds!
Well, it's much more complex than that.

When thinking about how email is delivered (or not),
let's use some comparisons to what you may already be familiar with….
Regular postage type mail. Stop and think about it for a few seconds.

With regular Post Office type mail, how does it work?

I want to send you a letter, right? So, I write the letter and place it in an envelope,
put on your address and a stamp, and place it in my mail box.

Then my postman, Charlie, picks it up and drives it himself all the way over to you….
one at a time… and you say "hi Charlie, thanks!"

And you know your Charlie is same Charlie as my Charlie
because he delivers each mail, individually, himself, flawlessly, ever time.

That's the way it works, right?
The same mailman handles all the mail himself flawlessly every time.
To think it works that way would be weird, huh?

Well, of course you know the mail I sent you changes hands several times….
maybe even several dozen times … before it reaches you.

Welcome to beginning course of "Email delivery".

Just like the mail through the Post Office changes hands several times,
so does your email to your prospects….
Regardless of whether you are sending it or whether an Autoresponder is sending it.

If one step of the changing hands process does not work,
then often the email is returned to you as "Undeliverable".

The reality is this, though….
You can try another message to the same person and have it delivered.

What are some of the reasons why some are delivered and some are not?

Experienced people know this "stuff" and understand a % of emails will be undeliverable.
It's the new-to-the-Internet people that need the education on how it works.
Enter our training!

Here are just a few of the reasons why emails are returned as "Undeliverable":

1) There's a challenge with the Web. Something somewhere's gone down.
Computer breakdowns, thunderstorms, electrical outages, down for maintenance, etc.

2) Spamming challenges. Believe it or not…. Your Internet Service Provider or "ISP" could be down because someone is spamming it! I work closely with many who own their own ISP's and they all say they get spammed and have to shut their email program down….
Which means if you emailed me…as that was happening….
You might get an undeliverable email address from me! This happens more often than you could imagine.

3) More Spamming challenges. All ISP's have anti-spamming software installed
to filter out and block spamming to their ISP's. Many of them have a difficult time installing, maintaining, and upgrading their programs an as a result, emails are returned "undeliverable".

4) I have been told that even Big servers…. Like AOL…. and Road Runner…
delete mail or send it back as undeliverable for no valid reason.

5) Sometimes email is deleted or rejected by some ISP's when it is sent in batches.

6) Sometimes email is deleted or rejected by some ISP's when it is too fast…. Or too slow.

7) The obvious one…. sometimes people lose or change their ISP or their email program.

8) Sometimes their email box is rejecting mail because it's full.
This happens on lots of free email accounts like "yahoo" and "hotmail".

9) Computer viruses close down email programs.
Here's an example of a message on how this means to you:

"The NIMDA virus is causing various problems. This virus, similar to Code Red, only affects NT servers. Our servers are UNIX based and therefore will not be effected. However, the worm pings sites and create massive transfer hits in an attempt to bog down the network and this does effect all servers. We are currently working with our service admin to reroute the ping. Thank you for understanding!"

10) Some ISP's filter emails and determine which ones should go through and which ones get rejected and sent back.

11) Wrong email address given on the part of the customer. Believe it or not, this happens often. We generate a lot of sales on line. And we deliver a great portion of our products through email. During any week, we have to telephone call about 5% - 15% of our customers because of a "bad" email address.
Most of these are simple spelling errors.

12) Sometimes an email account is suspended due to non-payment, accusations of spamming, etc.

13) So many people are "playing" with their Email settings, they are blocking themselves from receiving emails by setting up "filters" and "rules".

You will find that some can be corrected, because there are simple spelling mistakes.

Here’s an example of a spelling mistake that can be easily corrected:

Your message was not delivered because the destination computer was not found. Carefully check that it was spelled correctly and try sending it again if there were any mistakes.

It is also possible that a network problem caused this situation, so if you are sure the address is correct you might want to try to send it again. If the problem continues, contact your friendly system administrator.

Host aolc.om not found

The following recipients did not receive this message:

<agrabriel@aolc.om>

Here’s another spelling example:

Each of the following recipients was rejected by a remote mail server.The reasons given by the server are included to help you determine why each recipient was rejected.

Recipient: <wannerman@yhoo.com>

Reason: <wannerman@yhoo.com>: User unknown

Next example of someone’s email box being full:

Your message was rejected by mx2.mail.yahoo.com for the following reason:

delivery error: dd Sorry, your message to pete_kramer_2000@yahoo.com

cannot be delivered. This account is over quota. - mta525.mail.yahoo.com

Or

<twwnf@mail-chyn.uswest.net>:

Disk Quota Exceeded.

Sorry, your message cannot be delivered because the recipient has exceeded their disk space limit for email.

Some had an active account that was closed for various reasons:

Each of the following recipients was rejected by a remote mail server.

The reasons given by the server are included to help you determine why each recipient was rejected.

Recipient: <fullcircle55@hotmail.com>

Reason: Requested action not taken:user account inactive

Some are blocked by the receiving ISP:

Your message was not delivered because the destination computer refused to accept it (the error message is reproduced below). This type of error is usually due to a mis-configured account or mail delivery system on the destination computer; however, it could be caused by your message since some mail systems refuse messages with invalid header information, or if they are too large.

The best thing about working with PM Marketing and www.networkleads.com is that we educate you on why things happen. We give you the straight answers and the solutions too!

Part of the solution is that your next message could go through…

We do not delete the undeliverables from your lists, if you use our systems.

We also mention that you can call all of your prospects too!

Many of them love the hi-touch approach!

You always overfill your order with extra leads provided in advance to handle some that are really "undeliverables".

As you can see, we are committed to giving you all the tools possible to have the best business possible.

Q: Why don't all the leads join my business?
A: This may sound like a silly question. If you ordered 100 leads, would you expect 100 people to join your business?
I think it's fair and reasonable to think that some will and some won't.

Therefore, when some don't… what are they supposed to say when they don't?
Some may say:
"I don't have any time."
"I am not looking anymore."
"I am not interested."
"I don't have any money."
"I tried this before and it didn't work."

Here's the perplexing question, then…
Why do "people" get stuck on focusing on the people that say "no" for whatever reason?

That's a mystery to me. It was expected… so why get stuck…
Distributors that fail and struggle get stuck on the "no's".

Using my Darwin analogy, those that get beyond the "no's" survive
And evolve into being leaders.

Here are a few more tips:

1) The old cliché "it's a numbers' game" applies here.
You cannot make any judgment on anything until you have gone through the whole list thoroughly...as presented on the audios and training scripts. People that call me immediately after receiving the leads always amuse me. They start speculating and forecasting.
If you start doing that, stop immediately and go to work. You do not have not enough information to go on yet to know whether the leads are any good or not... and remember...these are leads...not "lay-downs".

2) More on the number's game topic.
What do you think it means when they say,
" you should get 1 out of 10, or 3 out of 10?"

I am not too good with math, but I think that also means you won't get 9 out of 10,
or 7 out of 10. You will not be judged or paid by how many times you try and "fail"...but by how many times you try and succeed.

The problem is "Which are you going to focus on? The ones you should be or the ones you shouldn't?" You know it's true, if you were coaching me...you would be telling me that the ones I don't get are part of the process of getting the ones I do get. The ones I don't get always develop the skills, the knowledge, and the beliefs that prepare me to get the ones I will get... that prepare you to get the ones you do get.
Always remember this when working.


The Leads have to be worked and they have to be worked completely.
Here's the philosophy…
One you purchase the leads…. Forget about the price per lead you paid. We know there are product users and distributors in every "batch" of Leads we sell. Your "job" is to find the right ones out of the batch.

If I were coaching you, I wouldn't want a play by play accounting of what happened with each one of the 100 leads you're working.

If you started doing that with me, my reaction would be:
"Yawn, yawn, yawn,… blah… blah… blah…Been there, done all of that… myself, probably a dozen times in the last 2 days".

It's not that I wouldn't be compassionate, or wouldn't care…
It's just that I told you this was going to happen… so didn't we already cover that?

More tips: Go through the Leads correctly and completely.

Here's my "Betty Crocker Cake" analogy:

For a foundation of information,
Betty Crocker is the brand name for cake mix. Most of the ingredients are in the box. The person who buys the box and wants to make the cake can do so…
usually "OK" with a little practice, following the simple instructions.

Please don't mind me using "you" in any of these examples.
These are for illustration purposes only… I hope.

Imagine "you" bought some of Betty Crocker's Cake mix….

If you didn't bother to read and follow the instructions, don't go back to the supermarket and discuss anything with the store manager about your "cake" not coming out right.

Or if you only took out the pots and pans and never opened the box ...or if you put it in the oven and never checked it out after that ...or... you get the point. You have to work the cake mix correctly and completely to get the finished product.

If you looked at the ingredients by themselves, without being processed, would you expect them all to look like the finished product?

If you were the grocery store manager, what would you think of someone that came to your store and said, "Your cake mix stinks. How can this powdery stuff be called cake?"

Imagine the customer with the big ego coming back… "Hey Listen, I have been eating cake for 87 years, I have won prizes for eating cake… If there's anyone that knows anything about cake, it's me… I peeked into the box and can tell you there's no cake in there.
You're a fraud."

Had enough yet? Nah…

How about one more?

This is from the person that started working the "cake mix". "Listen, I started working the cake…and your cake doesn't work. I didn't have butter to add, so I used peanut butter instead because it spreads the same… And that's all I had. I knew the eggs were going to break if I dropped them, so I softened the shells with vinegar for a day or so… because that's what my Mother-in-law (upline or other guru) told me to do… and since the thermostat on the oven doesn't work, I used the kid's thermometer … waited until the temperature got to 100 degrees, and since I am good in math, figured I would let the cake cook 3 ½ times longer… you know, to get up to 350 degrees. But you know, I am absolutely, positively sure that those Leads (I mean Cake) don't work.

My background is in Direct Sales and Direct Sales Management; so I hope you don't mind my background coming through a little here. I've seen it and experienced it all everyday, for a long time.

Your attitudes and beliefs will always be like a self-fulfilling prophecy. If you think these will work, they will. Your attitude will come through when speaking to your prospects.

If you are working my leads and you want to call and discuss anything about your "concerns", fax or email your track sheet first on all the leads. Then we will have some real data to isolate where your "problems" are. Your "problems" may have nothing to do with the leads. Just as a doctor would probably not diagnose you over the phone, I can't diagnose your condition without the proper data. Tracking will help both of us.

Now it's your turn to go out there and start to work your leads.

Work them correctly and completely and you'll be just fine.
Pass this on to your people.

Sincerely,
Peter Mingils
386 445-3585
pm@networkleads.com


PM Marketing: 138 Palm Coast Parkway NE, #142 Palm Coast, FL 32137
Phone (386) 445-3585 Fax (386) 445-1071 E-mail: peter@networkleads.com
24 Hour Voice Mail & Fax-on-Demand (918) 222-7512

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